Is Nissan trying to revive "Datsun"?

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The Datsun XLink is a proposal for a C-segment four-door coupé with multifunctional winglets and height adjustable chassis. The project was developed at Nissan Yulon Design Center by Pforzheim University student Benjamin Nawka.
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The goal was to interpret a possible re-introduction of the Datsun brand, with the first C-segment four-door coupé which "combines a unique and fresh design language as well as a number of features and marketing ideas."

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So is Nissan thinking something along the lines of Datsun = Scion (ie, niche market brand)?

Just don't do what GM has done:  Chevy = Olds = Pontiac = Buick = .....